The Brand Benefits Playbook: Why Customers

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It. Allen Weiss PhD, Deborah J. MacInnis PhD

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It


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ISBN: 9781637745038 | 256 pages | 7 Mb
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  • The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It
  • Allen Weiss PhD, Deborah J. MacInnis PhD
  • Page: 256
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781637745038
  • Publisher: BenBella Books, Inc.
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